My daughter loves the Cheerleading Class and there are no issues with the Class itself. The main concern is the number of competitions and the overall cost involved. As a single parent working part time, the last few months have been fina

My daughter loves the Cheerleading Class and there are no issues with the Class itself. The main concern is the number of competitions and the overall cost involved.

As a single parent working part time, the last few months have been financially difficult. The cost of new uniforms and jackets has added to this, and I really hope this is not something that will be required every year.

I would like to suggest reducing the number of competitions by one or two where possible, and spreading the costs out more to make them easier for families to manage. I have seen that part payments can now be made, which is helpful, but this does not really help me personally as I am only paid once a month.

The Coaches are amazing, and I think Millie is brilliant with the girls. She does a fantastic job with the routines.  (25th February 2026)

Thank you for your message, and firstly for the lovely feedback about Millie and the Coaches. We will absolutely pass that on - it’s always appreciated.

We completely understand that the financial commitment involved in Squad can feel significant, particularly when you are managing everything as a single parent. Competitive cheer does require a higher level of commitment than recreational Classes, and we recognise that this can be challenging at times.

In relation to kit, full uniform changes are not an annual occurrence. Major updates typically happen every few years. This season felt more noticeable as the previous tracksuit requirement was replaced with the new cheer jacket. Families were advised in August not to purchase the tracksuit once the upcoming change was confirmed.

The new jackets were introduced to better reflect the style and presentation expected within competitive cheerleading. They are designed specifically for cheer, with the sparkle and team branding that aligns with competition environments, rather than the more traditional tracksuit style typically seen in gymnastics and trampoline disciplines. The feedback from Members collecting them this week ahead of competition has been very positive.

That said, we do understand that any new kit item represents an additional cost, and we appreciate that this can feel frustrating when commitments fall close together.

Regarding competitions, the number of away events this season has remained in line with last year, with only one additional local competition added. Competition commitments and expected events are outlined prior to joining Squad so families can make an informed decision about the level of involvement. Reducing competitions would impact routine development, team progression and overall competitive experience, and at present the number is unlikely to decrease.

We do try to structure payments across the season to avoid large one-off amounts where possible. While part payments are now available online, families are also able to pay in advance and hold credit on their account if that helps with monthly budgeting.

We genuinely appreciate you raising this. If you would ever like to speak directly about your individual circumstances, please do feel free to get in touch.